Pengaruh Online Booking & Offline Booking Terhadap Peningkatan Occupancy pada Marc Hotel Passer Baroe
نویسندگان
چکیده
منابع مشابه
Consumers' Preferred Criteria for Hotel Online Booking
Online bookings of hotels have increased drastically throughout recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but did not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results ...
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With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Bisnis dan Kewirausahaan
سال: 2020
ISSN: 2598-0289
DOI: 10.24912/jmbk.v4i6.9797